Link building is the most important and often most overlooked aspect of SEO. If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for your business. Keep reading to learn 5 tips on how you do link building the right way.
1. Analyze the Competition.
To find out how many backlinks your competition has for each term, you’ll need to do some competitor research for each of your keywords. This will allow you to find other websites that are pointing to relevant content and help you uncover new link opportunities. You’ll want to at least come close to your competitors’ numbers while also striving to improve your outreach and contact techniques.
If you’re trying to ensure that your site stacks up to the competition, that number of backlinks provides a great benchmark. You’ll also want to make sure your content quality is on par or better than that of your competitors, so you should constantly look for ways to improve your offerings.
2. Put Quality Over Quantity
If you have noticed your competitors have seriously outdone you with link building, it can be tempting to want to go pedal to the metal and reap as many new links as possible – stop right there.
Learn to prioritize the quality of a backlink over the quantity. While setting yourself a target can be helpful, aiming for a set number of links regardless of quality will backfire on you. Get into the habit of being selective about the links you chose to build.
3. Prioritize research.
Research is fundamental to a link building strategy. If you are looking to build new links, you want to make sure you are getting placed somewhere that is relevant, trustworthy, and valuable to your target audience. The only way to guarantee this is to dedicate some time to research.
There are a few key things to think about before you begin to start creating your content.
You need to:
- Know your audience
- Identify the websites they visit
- Take a look at what type of content these sites publish
Taking the time to go through these steps should be a priority. If you don’t, your link building strategy will be more like firing shots in the dark.
4. Consider domain authority.
Build a list of link building opportunities using a tool like ScrapeBox, checking the domain scores of the websites on your list using tools like Moz or Ahrefs. Eliminate websites with low domain authority and high spam scores. Low-quality links to and from these sites can lower your domain score and, in some cases, hurt your rankings.
Likewise, stay away from “black hat” methods — like keyword stuffing, cloaking, or using private link networks — that might temporarily give you an SEO edge. Google will eventually catch on and penalize you, and you’ll have to start over from scratch.
5. Find a Tactic That Works for You
There is an endless supply of tactics and processes for link building. One quick Google search will bring enough ‘tips’ to drown you in advice for weeks. However, as with most things in life, what works for one may not work for another. Try not to get too bogged down in what the experts do, but instead try and identify what your site currently needs most to get on track.
For example, if you have lots of broken backlinks, a good starting point is to go about fixing these first. If you already have some great content on your site that hasn’t been linked to, see if you can outreach it as a starting point.
Outsource link building when necessary.
Executing a link building strategy takes a fair amount of time, money, and energy. As an easier — and more effective — alternative to doing it your self, you can hire us to expedite the process.
SexyWebsites has over 10 years of experience with SEO therefore with link building. Because we know your particular branch inside out, we can create your strategy and execution in half of the time as a “Vanilla” Digital Agency could.
To lend a helping hand during the COVID-19 lockdown, we offer a free audit for your website. This can include a scan of the technical and SEO fitness of your site and advice for improvements. Get in touch and ask for possibilities.
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